Coors Light
Ozuna
Coors Light
Ozuna
A unique music campaign bringing the Chill to Latin America.
Everybody needs a moment of Chill. The Coors Light music platform – Ritmo Chill – exists to provide the ultimate soundtrack for these moments.
For Coors Light Latin America, we worked together with Ozuna, one of the biggest Reggaeton artists in the world.
The collaboration with Ozuna was to create a unique music campaign that captured the brand strategy and brought the Chill to LATAM.
42M
No. of impressions
7.3M
Music video views to date
A bespoke song was created for Coors Light that epitomised the brand’s positioning of chilling with friends.
We shot a co-branded music video with Ozuna which authentically incorporated the brand narrative, Coors Light branded assets, product and local influencers within the scenes.
The video has had 7.3M views to date. Video content was created for social, digital, TV and retail.
The campaign was full 360 including promotional packaging, in trade and experiential activations, meet and greets and activations at the talent’s concert.
Interested in working together?
Get In Touch