Miller
Jeff Staple

Miller
Jeff Staple

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Enhancing nightlife with international designers

Background

Background

Miller Design Lab is one of the Miller brand platforms which focuses on creating exceptional items to enhance the nightlife cocasion.

In 2019, Miller partnered with Jeff Staple; International Streetwear Designer; and various designers from Miller’s focus markets, to develop a bespoke and limited edition range of Miller Design Lab items, customised for the night.

Background

Campaign

+12%

Increase in sales

79M

Social media impressions

Campaign

Jeff Staple and the designers from around the world created a limited edition range of items which could be won by people across the world.

The global competition included the chance for people to attend unique fashion and music events attended by Jeff Staple – where the various items were showcased and people could win the limited edition items.

Miller x Jeff Staple social media asset
Miller x Jeff Staple social media asset
Miller x Jeff Staple social media asset
Miller x Jeff Staple social media asset
Miller x Jeff Staple social media asset

Interested in working together?

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