Miller
Mark Ronson

Miller
Mark Ronson

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Enhancing Miller Genuine Draft’s global music credibility.

Background

Background

In 2019, Miller Genuine Draft partnered with Grammy Award winning producer and songwriter – Mark Ronson.

Miller ran an annual global campaign where more than 25 markets from around the world participated. The campaign was run through the line from ATL to BTL advertising including an influencer strategy a 3 day music event in Budapest.

The aim of the annual campaign is to keep building MGD’s credibility in music at a global scale.

Background

CAMPAIGN

9—19%

Increase in sales

89M

Social media reach

CAMPAIGN

With Miller Genuine Draft’s brand positioning being about Experiencing the Exceptional and music being a key part of its target consumers’ lives, the entire campaign was built around surprising consumers with exceptional experiences.

These ranged from online, in-store and events. Each and every touchpoint was developed with the most intricate of details.

Meet And Greet

An exclusive meet and greet was arranged prior to the main event with the winners and influencers from around the world.

Here they could ask Mark Ronson questions about his life and career related to music and enhancing the experience for the invited guests.

Meet And Greet
Meet And Greet

SOCIAL MEDIA

Miller x Mark Ronson social media asset
Miller x Mark Ronson social media asset
Miller x Mark Ronson social media asset
Miller x Mark Ronson social media asset

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