Mude Drinks
Hoja Nueva

Mude Drinks
Hoja Nueva

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‘Hope for Earth Day’: A creative project with purpose

Background

Background

In celebration of Earth Day in April 2021, Mude, a carbon neutral startup, partnered with Hoja Nueva @hojanueva, a dynamic non-profit dedicated to protecting wildlife in the Las Piedras region of Madre de Dios in the Amazon.

As part of the Hope for Earth Day campaign, Mude also partnered with Elle L, a music artist, director and environmentalist to server as their Global Ambassador and to develop the creative direction with Hoja Nueva.

Background

The Campaign

$15K

Donated from sales

3M

Social media reach

The Campaign

The ‘Hope for Earth Day’ campaign aimed to unite Mude ambassadors in a creative project with a purpose.

For every purchase of Mude throughout April, they donated 20% of proceeds directly to the expansion of an animal sanctuary, dedicated to re-wilding endangered species.

The campaign utilised the debut track, ‘Hoping’, from Mude ambassador, music artist and environmentalist Elle L, to bring to life a film that shows the magic of the Amazon.

SOCIAL MEDIA

Mude x Hoja Nueva social media asset
Mude x Hoja Nueva social media asset
Mude x Hoja Nueva social media asset
Mude x Hoja Nueva social media asset

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