Mude – Rita Ora – Resonance

Mude Drinks
Rita Ora

A global superstar resonated with Mude’s vibrant energy and natural goodness.

Background

Global superstar Rita Ora and Melrose Media produced an exclusive night of live music, dance and iconic fashion – Rita Ora Live From The Eiffel Tower.

Resonance pulled together the partnership with Mude Drinks as the official lead sponsor.

There was a strong alignment to Rita’s superstar persona and natural talent that fitted perfectly with a brand known for its colourful energy and natural goodness.

Custom looks were designed exclusively for Rita, from premiere fashion brands such as Feni, Miu Miu, Lanvin and Alexandre Vauthier.

The Campaign

12%

Increase in sales

21M

Social media reach

Mude Drinks was able to grow global awareness of their brand by partnering with celebrity, Rita Ora, who has a high reach globally.

They ran competitions in various stores and online where people could win tickets to the Rita Ora Live Show or a spot at an exclusive virtual meet & greet with Rita. One Lucky winner got to meet her in person in London.

Meet And Greet

Mude ran a competition on social media where 15 fans could win tickets to an exclusive virtual meet & greet with Rita Ora.

Interested in working together?

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